Lloyd Shapley wrote his paper on matching markets (with David Gale) in 1962. He received the Nobel Prize in 2005, the year Tinder came on the market.
William Vickrey wrote his first paper on auction theory in 1961, for which he won the Nobel Prize in 1996. Google (and Yahoo!) started implementing Vickrey auctions for ad markets around 2002.
George Akerlof finally got his Lemons Markets paper published in 1970. He won the Nobel in 2001, along…